Now THIS is how to bring opera to a non-opera-going audience ! Bryan Hymel pops into Central Grocery in the French Quarter in New Orleans, a deli where he's been going since he was a kid. Then, suddenly, he bursts into song. The customers don't want to be on camera, but wow: they are a bit edgy because of the TV cameras, but they notice That Voice. This is the sort of semi-spontaneous, natural and friendly way to get through to people who might not otherwise think opera is for them. Exceptional singing, and delivered with enthusiasm. This is what communication should be! The customers might not rush to the opera house, but they won't forget, and they'll tell their friends. Absolutely counteracts the joyless counter-productive type of "music education". This is fun, and no compromise on quality! BTW a Muffuletta is a kind of sandwich, a cross between an English muffin and ciabatta, filled with lots of meat, olives, pesto etc.