Wise words from Special Correspondent GOM (Grumpy Old Man)
My partner and I have been ‘regulars’ at ROH now for nearly 50 years, hence the above designation as ‘Grumpy Old Man’ and, if she will pardon me, in my partner’s case, ‘Slightly Ageing but Enduringly Elegant Lady’ or SAEEL (you will appreciate that I am slightly biased). Between us we have been to ROH at least 3,000 times. Now as ‘pensionists’ it remains one of our great and increasingly few pleasures in Life, especially the Royal Ballet which in our opinion is enjoying something of a Golden Age. As retirees understandably we have to count the pennies; my dear ‘Elegant Lady’ is a long term “Friend”, albeit now a Friend of the Lower Order since a hierarchy of giving has been established. Naturally we choose what we see and where we sit with some care.
Does the current fad for so-called inclusion know no bounds.
Certainly the Royal Opera House’s latest wheeze defies demographics. As anybody
who has been involved with marketing knows, we have an ageing population. The
big audiences are those who are growing older, not the young. Yet ROH appears
obstinately behind the curve, obsessed with youth and ‘inclusion’.
What is ROH’s response to this? Possibly feeling a little
guilty at becoming a preserve of the super-rich (top priced seats are £165 but
spend an evening eating and drinking there as well and you can probably double
this), ROH’s newest marketing initiative runs contrary to any perceptible
logicMy partner and I have been ‘regulars’ at ROH now for nearly 50 years, hence the above designation as ‘Grumpy Old Man’ and, if she will pardon me, in my partner’s case, ‘Slightly Ageing but Enduringly Elegant Lady’ or SAEEL (you will appreciate that I am slightly biased). Between us we have been to ROH at least 3,000 times. Now as ‘pensionists’ it remains one of our great and increasingly few pleasures in Life, especially the Royal Ballet which in our opinion is enjoying something of a Golden Age. As retirees understandably we have to count the pennies; my dear ‘Elegant Lady’ is a long term “Friend”, albeit now a Friend of the Lower Order since a hierarchy of giving has been established. Naturally we choose what we see and where we sit with some care.
In response to half a century of loyalty ROH have now seen
fit to reserve some of the best seats in the Lower Slips for public booking.
When ‘Enduringly Elegant Lady’ queried this with the Friends Office she was
curtly informed that “the public” must have
equal opportunity to book any seat.
Is this all part of the obsession with ‘inclusion’? Leaving aside the simple
fact that we are the public, this
begs the question “what is the point of paying to be a Friend if seats which
are ideal for older people like ourselves are now off-limits and reserved until
the opening of public booking?”
Far from anything to do with inclusion this is all about
discriminating against older people and is therefore clearly ageist. The seats
involved are nearer the stage, next to a gangway and generally ideal for an
older person. When we raised this question we were told to go and sit further
along. This actually makes it much
harder for older people like ourselves (a) because they are in the middle of a
row and therefore harder to get to, and (b) because they are angled slightly
backwards and cramped up against the rail, one has constantly to lean forward
in order to see the stage. So much for ‘inclusion’.
Of course with occupancy as high as it is Covent Garden can
pretty much do what they like, but whatever the rhetoric, ROH is undoubtedly
getting progressively less and less ‘accessible’ to the regular genuine opera
or ballet-loving punter of modest means and simply becoming yet another ‘night
out’, a venue to be gone to, rather than an artistic experience to be regularly
enjoyed. As a lifetime supporter of the Arts I never thought I would say this
but perhaps the Government through the Arts Council should review the £77
million which I believe Covent Garden
currently receives and leave them to find their own financial support.
“Grumpy old Man” (GOM)
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